This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Bunnell, T. Search for Related Content Social Bookmarking                         What's this?

Managing the Role Stress of Public Relations Practitioners in International Schools

Copenhagen International School, tristanbunnell{at}cisdk.dk

This article examines the diverse role and work of public relations practitioners in the growing body of international schools. It examines evidence of ‘role stress’ in the form of the subsets of role overload, role ambiguity, role conflict and role preparedness. Three particular aspects were identified. The role seems prone to change alongside the sudden and unplanned development of the school. An organizational culture of an informal, isolationist and highly individualistic nature seems to exist. The character of personality also seems to be a factor. Possible strategies for managing role stress are then discussed. The overall list of tasks might be cut, and some tasks delegated. A more detailed job description within a planned framework could be produced. A restructuring process within the school might simplify role diversification. These strategies seem to provide a forum for research and partnership for the newly emerging Alliance for International Education

Key Words: alliance • contracting out • identity dynamics • restructuring • role overload

Educational Management Administration & Leadership, Vol. 34, No. 3, 385-409 (2006)
DOI: 10.1177/1741143206065271


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?